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A CANDY COMPANY? A JEWELRY COMPANY? MADE FOR PEOPLE WHO BELIEVE THEY ARE GOLD AND SILVER AND PROFITS GO TOWARDS THE PEOPLE THEY EXPLOIT - they should realize by the misspelled jewelry :)

a visual branding project to explore brand identity and integration throughout candy packaging, logo and pattern design, as well as mold and candy development

timeline: november - december 2020

guidance from Beth Elliot and Michael Criste 

applications used: adobe illustrator, adobe indesign

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letters adapted from Meno Banner

"E" altered from Adobe 명조 Std M

"jewlery" adapted from ヒラギノ角ゴシック 

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pattern studies began with exploring high end product and packaging such as Dior, Chanel, and Hermes

realized that simplicity, white-space, and small to big balance was the key to convince a "luxury brand"

outer bag houses two boxes which each have one candy within

flavors:

GOLD STANDARD (maroon)

SILVER STANDARD (plum purple)

each candy housed within a frame for people the hang on their walls to show off their luxury one-of-a-kind "jewlery" 

gold or silver foil can be peeled back to reveal the real delicious candy of chocolate, hard candy, candy melts, and sprinkles