A CANDY COMPANY? A JEWELRY COMPANY? MADE FOR PEOPLE WHO BELIEVE THEY ARE GOLD AND SILVER AND PROFITS GO TOWARDS THE PEOPLE THEY EXPLOIT - they should realize by the misspelled jewelry :)
a visual branding project to explore brand identity and integration throughout candy packaging, logo and pattern design, as well as mold and candy development
timeline: november - december 2020
guidance from Beth Elliot and Michael Criste
applications used: adobe illustrator, adobe indesign
letters adapted from Meno Banner
"E" altered from Adobe 명조 Std M
"jewlery" adapted from ヒラギノ角ゴシック
pattern studies began with exploring high end product and packaging such as Dior, Chanel, and Hermes
realized that simplicity, white-space, and small to big balance was the key to convince a "luxury brand"
outer bag houses two boxes which each have one candy within
GOLD STANDARD (maroon)
SILVER STANDARD (plum purple)
each candy housed within a frame for people the hang on their walls to show off their luxury one-of-a-kind "jewlery"
gold or silver foil can be peeled back to reveal the real delicious candy of chocolate, hard candy, candy melts, and sprinkles